Business training, workshops & programs
We provide a wide range of training programs and workshops specially designed to help small business owners, and people thinking about opening their own business, acquire the skills and self-confidence needed to succeed in business.
All training is available in English and Hebrew in group and private one-on-one sessions.
Business-driven Marketing Program
Don't let your marketing drive your business; it's time for your business to drive your marketing. It's time for you to take control and not let social media dictate how you market your business!
So many small business owners find marketing their businesses frustrating, confusing and unrewarding. The reasons are quite simple; many marketing activities are created with large businesses in mind and tend to view and treat small businesses as if they are miniature large businesses which is far from the truth and creates unrealistic expectations. In addition, many small business owners never really planned their businesses before they opened them and so they 'skipped' important business development steps, such as branding, messaging and so forth. When these steps are created 'on the fly', it is nearly impossible to develop and manage a cohesive and professional marketing plan.
We designed our 24-week, intensive Business-driven Marketing ® Program to guide you through your business development plan and ultimately enable you to build an understandable, manageable and successful marketing plan. This is what we call business-driven marketing. Our Business-driven Marketing ® Program is the only course designed specifically for small business owners.
Acquire the skills and self-confidence you need to succeed in business.
Social Media Marketing Workshops and Courses
Facebook for beginners
Learn everything you need to know to open and manage your own business page in Facebook in four sessions. Learn and understand how Facebook works, create posts and simple graphics, understand groups and sharing to groups and the How Tos to make Facebook your best business friend.
LinkedIn (Primarily for B2B businesses)
Learn everything you need to know to open and manage your own Company page in LinkedIn in two to three sessions. Learn how LinkedIn operates, how to join groups, write posts and articles, add skills, assess analytics and how to get the most out of this social media tool.
Facebook for intermediate and advanced levels
Learn the secrets of valuable posting content and the sweet spot times for posting content and videos in four sessions. Understand how to interpret Facebook insights and how to improve your view and follower statistics.
Learn everything you need to know to open and manage your own business page in Instagram in one session. Learn how to create your profile, follow and share other profiles and use this helpful tool on both your smartphone and your computer.
Design Workshops and Courses
Design all your own graphics with Canva
Learn the secrets of Canva, one of the most versatile freemium design programs on the market today. Learn how to design all your own graphic images for social media posts and profiles for Facebook, LinkedIn and Instagram, create logos, business cards, presentations, video intros and outros and so much more!
Build your website with Wix
Learn how to build and maintain a professional business website using WIX, in four to six sessions*. Together we will build your site, in real-time, from selecting a domain name, color palette and basics of website building and maintenance; including writing content, selecting images and connecting to social media.
Let us design your Wix site! Learn more here
Newsletter & email marketing
Learn how to build, develop and maintain a professional client database and design and develop a professional newsletter system using Mailchimp in three sessions*. Together we will establish your database, develop an emarketing plan for newsletters, a content plan and design a newsletter template.
Let us design your newsletter! Learn more here
These one-session*, standalone workshops on a wide range of marketing topics were designed for small business owner groups and networking groups.
The truth behind Branding & Niche Markets
Branding & Differentiation
Who are you and what do you have to offer?
Branding, markets and niche markets
All about advertising your small business
What do I advertise?
How to advertise: online & traditional
Creating an effective marketing message for your business
Creating an effective message
Talking the customer’s language
Marketing Case Studies
Creating a winner Elevator Speech
In this two-session learn the why, how and when of an 'elevator speech'. Course includes improved presentation skills.
The secrets of pricing & competition
Pricing and customer-perceived value
Competition and pricing
Creating a price list and effective price quotes
Creating a polished business look
Creating a portfolio of work BEFORE you have one
Creating a portfolio of work
Creating a service/product menu & price list
*One-session workshops are approximately three to four hours long.
If your business/networking group is looking for a lecture series tailored to your specific needs please contact me today.
Additional lecture series:
You're invited to our lecture:
The Ugly Truth About Marketing
The Cha -Ching Syndrome Learn all about on the art of pricing your business and making money.
Learn to take control of your social media marketing efforts from content to graphics in two workshop sessions..