Business training & workshop programs

We provide a wide range of training programs and workshops specially designed to help small business owners, and people thinking about opening their own business, acquire the skills and self-confidence you need to succeed in business.

All training is available in English and Hebrew in group and private one-on-one sessions.

Acquire the skills and self-confidence you need to succeed in business.

Social Media Marketing Workshops and Courses

Facebook for beginners

Learn everything you need to know to open and manage your own business page in Facebook in four sessions*. Learn and understand how Facebook works, create posts and simple graphics, understand groups and sharing to groups and the How Tos to make Facebook your best business friend. 

LinkedIn (for businesses providing services to other businesses)

Learn everything you need to know to open and manage your own business page in LinkedIn in three sessions*.  Learn how LinkedIn operates, how to join groups, write posts and articles and how to get the most out of this social media tool.

Facebook for intermediate and advanced levels

Learn the secrets of valuable posting content and the sweet spot times for posting content and videos in four sessions*.  Understand how to interpret Facebook insights and how to improve your view and follower statistics.

Instagram

Learn everything you need to know to open and manage your own business page in Instagram in one session*.  Learn how to create your profile, follow and share other profiles and use this helpful tool on both your smartphone and your computer.

wix logo.png

Let us design and develop your Wix site?  Learn more here.

or

Build your website with Wix

Learn how to build and maintain a professional business website using WIX, in four to six sessions*.  Together we will build your site, in real-time, from selecting a domain name, color palette and basics of website building and maintenance; including writing content, selecting images and connecting to social media.

newsletter ye associates

Newsletter & email marketing

Learn how to build, develop and maintain a professional client database and design and develop a professional newsletter system using Mailchimp  in three sessions*. Together we will establish your database, develop an emarketing plan for newsletters, a content plan and design a newsletter template.   

Let us design and develop your newsletter?  Learn more here.

or

*Each session is approximately three hours long.

Build your at-home business

Eight session* course provides small business owners and anyone thinking about starting their own business with an understanding of the basic business concepts from a business model through branding, pricing, marketing, advertising and more.

These one-session*, standalone workshops on a wide range of marketing topics were designed for small business owner groups and networking groups.

The truth behind Branding & Niche Markets

Branding & Differentiation

Who are you and what do you have to offer?

Branding, markets and niche markets

All about advertising your small business

Why advertise?

What do I advertise?

How to advertise: online & traditional  

Creating an effective marketing message for your business

Creating an effective message

Talking the customer’s language

Marketing Case Studies

Creating a winner Elevator Speech

In this two-session learn the why, how and when of an 'elevator speech'.  Course includes improved presentation skills.

The secrets of pricing & competition

Pricing and customer-perceived value

Competition and pricing

Creating a price list and effective price quotes

Understanding lead-time

Creating a polished business look

Creating a portfolio of work BEFORE you have one

Creating a portfolio of work

Creating a service/product menu & price list

Creating your own eNewsletter
Develop a database

Develop a eNewsletter concept and template

Write and maintain regular newsletter 

Creating a small business marketing budget

Everything you need to consider to create an effective small business budget from website design to SEO, social media, advertising and more

*One-session workshops are approximately three to four hours long.

Upcoming lecture series will be published as they are scheduled.  If your business/networking group is looking for a lecture series tailored to your specific needs please contact me today.

Additional lecture series: 

You're invited to our lecture:

The Ugly Truth About Marketing

&

Want to learn about successfully marketing your small business?  You’re invited to my lecture "The ugly truth about marketing" at the upcoming Bn4es meeting on September 18th in Ra'anana. Learn how to calculate your small business marketing budget, how long it should take before you see RESULTS from your marketing efforts and more. 

Click here to register for the meeting: https://www.facebook.com/events/511202786305645/

Sign up for my new workshop series NOW!

Dates: Monday June 11 2018 and Monday June 18 2018

Venue: Minhelet Ha’Asakim, Ha’charoshet 27 Ra'anana

Time: 1900 – 21:00

Registration deadline: 17 May 2018

For more details contact me directly

To sign up for this lecture and many others see the Bn4es Facebook page

Interested in a similar lecture for your group?  Contact me today!

Hear my upcoming lecture on the art of pricing your business and making money:
The Cha -Ching Syndrome

February 21 2018 at 0815
at the Bn4es Networking meeting

Business Administration Building,  27 HaHaroshet Street Ra’anana

For more details Bn4es site

To sign up for this lecture and many others see the Bn4es Facebook page

Interested in a similar lecture for your group?  Contact me today!

 

Learn to take control of your social media marketing efforts from content to graphics in two workshop sessions.

 

Lecturer: Yochi Eisner of YE Associates  www.yeassociates.com

 

Dates Monday July 17 2017 and Monday 24 July 2017

Venue The Lighthouse, HaHaroshet 14-16, 2nd floor, Ra'anana

Time 1930 – 21:30

Deadline for registration and payment 10 July 2017 via email.

 

Pricing:Non-members pay 130 NIS for the two sessions (65 NIS per session).

BN4ES members pay 80 NIS for the two sessions (40 NIS per session).

 

Advance registration and payment are required for both members and non-members.

Interested in a similar lecture for your group?  Contact me today!

Click here to find out more about Bn4es, the fastest growing Anglo small business networking group in Israel.