• Yochi Eisner, Owner

Understanding Video posting and and Video Insights in Facebook

Updated: Dec 12, 2019


Facebook video insights blog YE Associates

This blog is dedicated to Video posting and understanding Video Insights in Facebook and will be updated and/or additional blogs will be added as time goes on. Make sure to read my blog Understanding and Exploiting Facebook Insights before you read this blog to understand Facebook Insights in general.

How to upload a video on Facebook

Video posting is just as easy as posting images, the major difference is the amount of information you can and should provide regarding your video in the uploading stage.

Facebook Video blog YE Associates
Facebook video blog YE Associates

Click to open a post, just as you would with an image and select the same Upload photos/video.

Select a video from your computer.

Facebook Video blog YE Associates

Facebook automatically recognizes the uploaded media as a video and the first video screen opens.

Facebook Video blog YE Associates

In this screen you will:

Add your video title

Add description of your video Add Tags: key-in existing or create new tags. These tags will help interested viewers find your video - remember Facebook can be and is used as a search engine. Optimally add three tags to each video.

Facebook video blog YE Associates

In this same screen select a thumbnail that will represent this video - ideally this thumbnail should be 'eye-catching' to grab the attention of your viewers. Keep in mind that your video may only be viewed for seconds and is in competition with everyone else's content - an eye-catching thumbnail is your only 'hook' to get audiences interested in viewing.

Click Next for the next screen.

Facebook video blog YE Assocites

In this screen you can set all your publishing/posting options including publishing time and custom distribution, as well as decide how you want your video viewed: in newsfeeds and the like.

Facebook Video blog YE Associates

Scroll down this screen to allow you video on other pages you manage and allow and moderate comments and shares.

Facebook Video blog YE Associates

Click Publish and you will see this screen.

Facebook Video blog YE Associates

Your video and content are now posted and ready to Like and Share. You can edit the post just like any other post.

VIDEO INSIGHTS

Click Insights on the menu just under the main blue Facebook menu, then select Video.

Video insights provide all information on the videos you uploaded, including minutes viewed and more. In addition, you should be able to view video demographics on viewers of any given video on the actual video post.

Performance:

Facebook video blog YE Associates

Minutes Viewed: the total number of minutes the video was watched from your Page's post, in shared posts and in crossposts (reuse of videos) .

10-Second Views: The number of times